The Importance of Great Content Marketing

The Importance of Great Content Marketing

As a business owner or marketer, you are always looking for ways in which you can make your marketing efforts more effective. One way to do this is to implement content marketing as part of your overall strategy and stay ahead of the curve.

Content marketing allows you to stay relevant, connect with your audience and steadily build your brand and search engine rankings online. In today’s world of competitive marketing, you need all the help you can get, and content marketing is definitely the way to go.

What is Content Marketing?

Content marketing can be explained as a strategy that implements the creation, publication and distribution of content to a specific audience to increase traffic for a business.

content marketing

Image Credit: LinkedIn

From social media, to blogs and videos, content can be created on a variety of platforms and in many different ways – but they all convey a message and encourage people to take action, make a purchase, or sign up for a service.

How Can Content Marketing Help?

Businesses can benefit from content marketing in many different ways; around 78 percent of consumers prefer to learn more about a company through an article rather than an ad. While 70 percent of consumers believe that businesses that provide custom content are interested in building great customer relationships.

Content marketing can improve brand reputation. One of the greatest benefits of content marketing is that it can build your brand reputation through the publication of great content. In today’s digital world, it’s important for a business to build trust with their followers and with relevant and valuable content, your brand can establish a positive reputation.

Great content helps to increase conversions. Great content can help with conversions, and that’s what every marketer wants. Research has found that content marketing can boost conversion rates about six times higher than other marketing methods.  More than 70 percent of businesses says that content marketing has increased their leads.

Boost SEO and Increase Leads

Content can significantly boost SEO. Your content plays a very important role in helping your brand increase search engine rankings. SEO helps to boost brand visibility, and in order to improve SEO, you need relevant, high quality content on a regular basis. Businesses that post regular blog content has, on average, more than 400 percent more pages indexed by Google than those who do not publish at all. The more content you have on your site, the more pages can be indexed and ranked by search engines.

Content marketing is an affordable way to increase leads. It is estimated that content costs around 62 percent less than traditional marketing efforts and generates around three times more leads. The fact that content is so affordable, makes it a very attractive option.

content marketing customers

Image Credit: Neil Patel

Content creation can be fairly inexpensive compared to other marketing methods, so it all boils down to having an effective content marketing strategy. You should create content that speaks to your target market and always provides excellent value to your readers.

Show Your Expertise

As a business you want to show potential Customers that they are working with experienced professionals. Every time you publish a new blog post, send out a newsletter, or share a video, you are showing your readers just how much you know about a specific subject. When it comes to making a purchase, customers will remember your brand and by according to who they believe provides the best value.

Content marketing should be a big part of your overall marketing strategy. When a lead becomes a customer, your content marketing doesn’t stop, but rather establish your brand as a leader in your industry while keeping customers engaged and feeling valuable. There’s a reason why 70 percent of consumers feel closer to a company as a result of content marketing – because it’s a strategy that works.

For more information about our content marketing services, please get in touch.

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