When it comes to social media, the world is constantly changing and so are the trends. Although most social media marketing trends are not always unexpected, it’s important to focus on changing trends and how it will influence marketing strategies in 2019.
Let’s take a look at five of the most anticipated social media trends for 2019.
1. Video Content
Video is becoming larger than ever before and video content is expected to grow in 2019. It is estimated that around 80 percent of online content will be video content very soon. This especially hold true for live videos.
Live videos have always been popular on platforms like YouTube, but this trend has now also taken over other platforms such as Instagram and Facebook. Users can even be notified on Facebook when someone is going live.
One of the main reasons why video content on social platforms is becoming so popular is because it’s easy to film and share. But keep in mind that anything can go wrong on a live video, so always plan ahead if you want to record live content.
2. Social Listening
Social listening, or social monitoring, refers to crawling the Internet and looking for all mentions of a brand or specific keywords. This includes brands mentioned on social media, blogs, news sites and forums. The goal of social listening is to build customer service and brand reputation, and it’s a great addition to your existing marketing efforts.
The real trend is social listening being used for lead generation in 2019. At the moment, only a small number of brands are using this technique, but as companies start to realize they can use to their advantage, the trend will grow.
There are even tools available that help you monitor for specific keywords, such as your brand or business name. They also include tools for lead generation.
With so much information being uploaded by social media users every day, it has become much easier to get insights into personal information about people who upload content.
This is leading to enhanced personalization and increased consumer expectation for this as well. From emails to content – almost everything can be based on a person’s purchase history, social media updates, and clicked links.
Take Amazon, they show you products based on what you’ve purchased before. And Netflix shows you what to watch based on your personal taste. Almost all online content can be customised based on the individual targeted.
More than 95 percent of social media marketers believe that personalisation is key to advancing personal relationships.
Another important trend to keep an eye on, is micro-influencers. They may not have the same powerful outreach abilities than popular influencers, but you can benefit from working with micro-influencers for your brand.
As an example, a food brand will benefit a lot from working with an upcoming food blogger with 40k followers, as opposed to a popular chef that asks 10x you budget. Nano influencers can also boost your brand, even though they may have less than 10k followers. They still have influence over their followers, due to their position, social presence or passion for a topic.
5. Sales Enablement with Social Media
Social media is already helping consumers to product discovery as brands are able to market their products via social media channels. Consumers can now find out more about a product or service before they buy, which is why sales enablement is becoming so popular.
It is estimated that 55 percent of consumers who found a product via social media proceeded to buy the product later on. Of all platforms, Facebook seem to be the most powerful, followed by Instagram and Pinterest.
Social media can help you to tell your brand story and inform your potential buyers while providing a smooth sales process.
Although 2018 was a big year for social media, the next year will show a lot of promise. It’s important for brands to pay attention to these trends and apply them to their social strategy to stay ahead of their competitors.
For more information on implementing a winning social media strategy, don’t hesitate to contact us.